An omnichannel approach
CustomConnect® promotion programs
Direct marketing
- Invoice messaging
- Direct mail
- Pharmacy toolkits (retail)
- Other
Digital marketing
- Pink “B” indicator
- ABC Order customer portal including:
- Email campaigns
- Competitive price compare & pop-up hover text
- Product-specific downloads(e.g. copay cards)
- Good Neighbor Pharmacy Central banner advertising
- GNP University
In-person and telesales
- 90 field reps focused on community and specialty pharmacy buying groups
- 65 health system sales leads
- Hospital advisory board comprised of heads of pharmacy/specialty
- 50+ telesales community & specialty pharmacy reps
- Business coaches
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