Unlocking Patient Access and Product Success in a Digital Healthcare World
Fierce Pharma, AmerisourceBergen
The pace of transformation in healthcare continues to accelerate—fueled, in part, by the continued emergence of innovative pharmaceutical products and the increased adoption of digital solutions that expedite patient access to therapies and expand how, and where, care can be delivered. The onset of the COVID-19 pandemic in March 2020 triggered an almost instantaneous pivot to virtual care and led to widespread embrace of a variety of digital solutions, such as remote monitoring and digital engagement platforms. Even after the pandemic lifts, there is no question the digitization of the healthcare industry is here to stay. The question is how can the industry continue to innovate and leverage digital solutions to better serve patients?
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